What we do
We offer a spectrum of marketing services ranging from content marketing to paid advertising. Key services include Digital Strategy and Planning, Social Content Marketing, Community Relationship Management, Digital Advertising and Reporting & Analytics.
Digital Strategy
Set online marketing strategies that utilise all tools and channels, including emails, social media and paid media. We do this by managing key and relevant social media profiles such as publishing content, listening, replying to comments, analysis and conducting a social audit.
Investigate the campaigns of competitors and understand best practice to inform online marketing benchmarks and identify opportunities to use digital technology to enhance your overall marketing strategy.
Content Marketing and Storytelling
We will shape, create and optimise stories that resonate with your audience, in a relevant environment, with targeted reach.
Crafted storytelling factoring in both readability and SEO, in a tone that is engaging and memorable leaving a brand mark.
Reporting and Analytics
Understand and learn about your audience to boost engagement by digging into the data and metrics of your social media efforts, such as engagement rates, traffic, click-through rates and conversions.
Evaluate insights into your combined audience, post engagements, posts and mentions across all channels you manage to easily spot trends, optimal post times, your most engaged social followers, your top performing posts to create even more engaging content in the future.
Customised campaign reporting.
Paid Advertising
Digital Khaki will work with brands to identify relevant audience segments for targeting and retargeting of campaigns, through search and display advertising, including Google Ads and Social Media Advertising.
Ad and campaign management includes optimizing different ad types, creatives, analysing the results of paid media ads and refining for maximum ROI.