Social Media and Content Marketing Strategy
Digital Khaki will set and execute online marketing strategies across a variety of platforms, including email, social media and paid media.
Social platforms include Facebook, Twitter, LinkedIn, Instagram and YouTube.
Through an in-depth social audit, we will work with brands to identify key and relevant social media profiles, publishing content, listening and replying to comments and analysis.
In using best practice to inform your online marketing benchmarks, we will identify opportunities to use digital technology to enhance your overall marketing strategy.
Social media insights offers us the ability to gather real-time audience demographics and engagement metrics. The amount of data we can gather on your audience allows for extremely targeted advertising, and content, that can increase engagement, customer loyalty and make business better.
This means you will spend less on advertising that won’t hit the mark, and focus more on developing a personal brand conversation that will show a real return.
Content distribution
Content and social media work in tandem.
Great content can attract an audience, achieve increased earned media through shareability, set up your business as an industry leader and help drive sales.
Relationship management
Social media means that you can connect to your customers wherever they are and at any time.
Monitoring online discussion about your brand so that you know if and when you need to step in.
Managing data
Data is the key to any business understanding where to put its resources to ensure a good return on investment.
Social media offers the ability to gather real-time audience demographics, consumer feedback and market research.
The amount of data you can gather on your audience allows for extremely targeted advertising and content that can increase responses and make consumers happier.
This means you will spend less on advertising that won’t hit the mark and more on elements that will show a real return.
Marketing
Creating and engaging with a community around your brand.
Search Engine Optimisation (increased online presence means your brand is more likely to appear at the top of search engine results pages, or SERPS).
Advertising and awareness.